IURI Founder and Creative Director Jure Stropnik, collaborates for the second consecutive season with image production studio Nova Visualis from Turin to realize the IURI MUSEO. It is a starkly modern museum space used to exhibit the new collection as curated art pieces. The virtual museum was conceived as an enigmatic non-place that could exist in any international metropolis, giving you the opportunity to wander the gallery space and explore the collection.
An assortment of bags are displayed as precious works of art, in a futuristic museum-like setting. This reflects the innovative sensibility of the handmade pieces, and their heritage as Italianate design objects.
The museum is comprised of different rooms, each showcasing various models from the collection, giving you a 360° degree view of the IURI universe – a space inspired by Stanley Kubrick and a midcentury vision of the future.
