IURI is contemporary fashion label focused in leather goods and soft accessories and founded by Jure Stropnik
The brand aim is to dress up today’s customer using IURI accessories as an accent of their identities.
The brand identity is pure, geometric and authenthic. It represents Jure’s personal aesthetic and beauty insipired mostly by the architecture, contemporary culture and design world. Each design appeals to wide range of audiences
Jure defines every single product created as a real design object.